I know people personally who sell Enagic water filters. And I get it. I really do.
You probably didn’t buy a $7,000 water filter because of the ionized pH-balanced water or the metal plates inside. You bought it because someone you trusted – a mate, a cousin, someone you thought had your back – told you this was your ticket out.
Out of your job. Out of the grind. Out of the body-wrecking hours.
And when it came with phrases like “escaping the matrix” or “becoming financially free,” you listened. You trusted. You spent seven grand on a water filter because your mate did too. It felt like a movement. Brotherhood. Purpose.
Until you realised.
It’s not just a filter. It’s an MLM.
ABC News already ran the numbers: 90%+ don’t make their money back. And they weren’t exaggerating.
But here’s the psychological trap: once you’re in, once you’ve spent thousands, you can’t admit you got done over. Not by your mate. Not by a dream. So you tell yourself you just haven’t “pushed hard enough.” You double down. You start trying to sell to others. You become the person who got you into it.
That’s not judgment. That’s just how sunk cost fallacy works. And it’s exactly what these schemes rely on.
And to be honest, I don’t blame people trying to make it out. Especially tradesmen – hardworking, underappreciated, taxed to hell, constantly exhausted. You’re told this will finally get you off the tools. So of course you’re tempted.
But here’s the real truth: that same $5,000-$7,000?
You could’ve:
- Set up your own business
- Built a proper website
- Invested in tools and gear
- Started learning a high-value skill
- Sold actual high-ticket products that people need – like solar panels
There are people making solid commissions off valuable things. Ethical, needed, high-ticket sales. Solar panels. EV chargers. Software. Not overpriced kitchen tap gadgets masked as some health breakthrough.
You don’t need to become the water filter guy.
You just need to snap out of the delusion before you start dragging others into it too.
This isn’t an attack. It’s a wake-up call.
You didn’t buy a water filter. You bought a promise.
It just happened to cost $7,000.
And the sooner you own that, the sooner you can move forward and do something real.
