Infrastructure Licensing & Strategic Platform Partnerships
The New Standard Club represents the consolidation of more than a decade of product development, digital asset acquisition, and platform infrastructure built by entrepreneur Jasper Cyan.
Over the past ten years this portfolio has evolved from individual product launches into a large-scale digital ecosystem containing software tools, digital assets, and commercial resource libraries developed across multiple platforms.
Rather than continuing to operate these assets as fragmented standalone products, the infrastructure has been consolidated into a single centralized platform:
The New Standard Club.
Today the platform functions as a mature digital ecosystem containing software tools, creative asset libraries, educational resources, and commercially licensed digital products.
This ecosystem can now be selectively licensed to organizations seeking immediate access to large-scale digital resource infrastructure.
Market Validation
The infrastructure has already been commercially validated across multiple product cycles and distribution environments.
Across the portfolio:
- Multiple commercial software platforms were developed and launched
• Eight-figure lifetime product revenue across products inside has been generated
• More than 1,800 verified reviews exist across independent platforms
• Multiple Top 10 Trustpilot rankings in the Australian software category
• 10+ years of continuous product development and iteration
The New Standard Club therefore represents an established digital ecosystem, not a speculative platform or early-stage project.
Immediate Platform Deployment
Organizations seeking to launch digital resource platforms typically face a lengthy development process.
Building comparable infrastructure internally often requires:
- multi-year product development cycles
• large-scale content production
• complex licensing negotiations
• software platform infrastructure
• digital asset acquisition and catalog development
The New Standard Club removes this development phase.
Through strategic licensing partnerships, organizations can deploy an already-established digital ecosystem immediately, without the time and capital investment normally required to build one from scratch.
Instead of spending years assembling digital inventory and infrastructure, partners gain access to a fully populated platform environment ready for integration or deployment.
Licensed Ecosystem
Partnerships are structured around licensing the complete platform infrastructure, rather than individual products.
The ecosystem includes access to:
- large-scale digital asset libraries
• licensed software tools and applications
• creative resources and templates
• educational materials and training resources
• resale-ready digital products
• structured digital membership infrastructure
Collectively the platform contains millions of individual digital resources organized within a unified delivery framework.
This allows partners to deploy a fully operational digital resource environment from day one.
Infrastructure-Level Licensing
Most digital licensing opportunities focus on individual products or limited asset collections.
The New Standard Club operates at the infrastructure level.
Partners are licensing:
- a mature digital product ecosystem
• validated software platforms
• structured digital asset libraries
• deployable membership infrastructure
• a catalog developed through more than ten years of continuous iteration
This structure enables organizations to accelerate digital platform development, expand product offerings, or launch entirely new digital divisions without internal product creation cycles.
Example Partnership Structures
Partnerships are flexible and structured based on the needs of the organization.
Common collaboration models include:
White-Label Platform Deployment
Organizations deploy a fully branded digital resource platform using the underlying infrastructure of The New Standard Club.
Typical use cases include:
- SaaS platforms expanding digital asset libraries
• creator platforms offering downloadable resources
• agencies building internal resource vaults
• education companies providing digital toolkits
Software Platform Integration
Software companies integrate portions of the ecosystem directly into their own platforms, providing users with built-in digital assets, templates, or tools.
This structure allows software platforms to expand functionality without internal asset production.
Enterprise Resource Licensing
Organizations license access to the digital ecosystem for internal teams, clients, or customers.
Examples include:
- marketing agencies
• creator networks
• online education companies
• membership platforms
Who This Is For
Strategic licensing partnerships are most relevant for organizations seeking to rapidly deploy digital infrastructure without building product ecosystems from zero.
Typical partners include:
- SaaS platforms seeking integrated asset libraries
• marketing agencies requiring scalable digital resources
• creator platforms offering downloadable tools
• education companies building digital toolkits
• membership platforms seeking high-volume resource libraries
Platform Origin
The infrastructure was originally built to support Jasper Cyan’s own digital products and software platforms.
Over time the ecosystem expanded through:
- proprietary product development
• digital asset acquisition
• software platform creation
• licensed tool integration
After more than a decade of iteration, the platform now represents a large-scale digital asset ecosystem capable of supporting external deployment.
Strategic Partnerships
Due to the scale of the ecosystem, partnership opportunities are evaluated selectively.
Organizations interested in exploring licensing or infrastructure partnerships can submit an enquiry below.
