Running a business means dealing with refunds—there’s no way around it. Some people genuinely buy a product, realize it’s not for them, and move on. That’s fine. But in my experience, most refunds aren’t about the product at all.
With Plasfy, I’ve seen it firsthand. 80-85% of refunds come with no real reason. Just vague statements like, “I don’t like the product” or “I want my money back.” Some don’t even bother saying anything. They just take what they can and leave.
And that’s actually a good thing.
What Refund Requests Really Tell You About Your Business
Most refund requests aren’t about the product—they’re about the type of customer.
If I were seeing refunds because of technical issues, misleading advertising, or usability problems, that would be a red flag. But I’m not. Plasfy works. The customers who stay love it.
So when people request refunds for no reason? That’s not a failure. It’s self-filtering.
Here’s why:
- If refunds were due to product flaws, I’d need to rethink everything.
- But when they come from low-value, non-committed buyers, it’s just a natural way of weeding them out.
- These people weren’t going to leave a review, upgrade, or engage long-term anyway. They were just passing through.
The Hydra Effect: Why Cutting Off Refund Abusers Is a Must
A scaling business is like battling a Hydra—cut off one head, and another grows back. If you don’t burn the stump, you’ll be fighting the same battle over and over.
Refund abusers are that regrowing head. If you entertain them, argue with them, or try to “save” them, you’re just feeding the problem. The moment they get their refund, they’re out.
For me, that means:
– No debating refund requests.
– No chasing customers for explanations.
– No energy wasted on “fixing” bad customers.
Refund = Permanent Blacklist.
And the best part? It’s their loss, not mine.
Why the Abundance Mindset Wins Every Time
I don’t operate from scarcity. I’m not trying to convince anyone to stay.
If someone doesn’t see the value in Plasfy, they’re free to go.
But let’s be real—where else are they going? Try finding another design tool that gives you this much value for the price. Try getting a better deal elsewhere. Good luck.
This isn’t arrogance—it’s the reality of building something valuable. When you shift from a scarcity mindset (“I need to keep every customer”) to an abundance mindset (“I only want the right customers”), everything changes.
#1 Refunds stop feeling personal.
#2 You stop wasting time on people who don’t respect what you’ve built.
#3 You double down on the customers who actually matter.
That’s how you scale a business.
So if someone wants to leave? No hard feelings. But they won’t be coming back.
